/* Poché marketing site — shared drafting-sheet system.
   Vellum, ink rules, redline accents, CAD lettering. No frameworks. */
:root {
  --ink: #0A0A0A; --red: #E10600; --vellum: #F6F1E6;
  --graphite: #4A4A4A; --line: #C8BFA8;
  --serif: "Iowan Old Style", Palatino, "Palatino Linotype", Georgia, serif;
  --mono: "SF Mono", ui-monospace, Menlo, Consolas, monospace;
}
* { box-sizing: border-box; margin: 0; }
body {
  font: 16px/1.6 -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink); background: var(--vellum);
  background-image:
    linear-gradient(rgba(200,191,168,.35) 1px, transparent 1px),
    linear-gradient(90deg, rgba(200,191,168,.35) 1px, transparent 1px);
  background-size: 28px 28px;
}
.cad { font-family: var(--mono); font-size: 11px; letter-spacing: .16em;
       text-transform: uppercase; color: var(--graphite); }
.wrap { max-width: 1060px; margin: 0 auto; padding: 0 24px; }

/* ------------------------------------------------------------------ nav */
nav { border-bottom: 2px solid var(--ink); background: var(--vellum);
      position: sticky; top: 0; z-index: 20; }
nav .wrap { display: flex; align-items: center; justify-content: space-between;
            gap: 18px; padding-top: 14px; padding-bottom: 14px; }
nav img { height: 44px; display: block; }
.nav-links { display: flex; align-items: center; gap: 22px; }
.nav-links a { font-family: var(--mono); font-size: 12px; letter-spacing: .1em;
               text-transform: uppercase; color: var(--graphite); text-decoration: none;
               padding: 4px 0; border-bottom: 2px solid transparent; }
.nav-links a:hover { color: var(--ink); }
.nav-links a.active { color: var(--ink); border-bottom-color: var(--red); }
nav a.gh { font-family: var(--mono); font-size: 12px; letter-spacing: .1em;
           color: var(--ink); text-decoration: none;
           border: 1px solid var(--ink); padding: 8px 14px; white-space: nowrap; }
nav a.gh:hover { background: var(--ink); color: var(--vellum); }
@media (max-width: 720px) { .nav-links a:not(.gh) { display: none; } }

/* ----------------------------------------------------------------- hero */
header.hero { padding: 84px 0 40px; text-align: center; }
header.hero .kicker { color: var(--red); margin-bottom: 18px; }
h1 { font-family: var(--serif); font-size: clamp(38px, 6vw, 64px);
     line-height: 1.08; font-weight: 600; letter-spacing: -.01em; }
h1 em { font-style: normal; border-bottom: 6px solid var(--red); }
.page-hero { padding: 72px 0 28px; text-align: center; }
.page-hero .kicker { color: var(--red); margin-bottom: 16px; }
.page-hero h1 { font-size: clamp(34px, 5vw, 54px); }
.sub { max-width: 640px; margin: 22px auto 0; font-size: 19px; color: var(--graphite); }
.cta-row { margin-top: 34px; display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
.btn { font-family: var(--mono); font-size: 13px; letter-spacing: .12em;
       text-transform: uppercase; text-decoration: none; padding: 14px 26px;
       border: 2px solid var(--ink); color: var(--ink); display: inline-block; }
.btn.primary { background: var(--ink); color: var(--vellum); }
.btn.primary:hover { background: var(--red); border-color: var(--red); }
.btn:hover { background: var(--ink); color: var(--vellum); }

/* ----------------------------------------------------------------- shot */
.shot { margin: 56px auto 0; max-width: 980px; padding: 0 24px; }
.phone-shot { max-width: 320px; margin-top: 40px; }
.shot .frame { border: 2px solid var(--ink); box-shadow: 10px 10px 0 rgba(10,10,10,.18);
               background: #fff; }
.shot img { width: 100%; display: block; }
.shot figcaption { margin-top: 12px; text-align: center; }

/* ------------------------------------------------------------- sections */
section { padding: 72px 0 12px; }
.rule { display: flex; align-items: center; gap: 16px; margin-bottom: 42px; }
.rule::before, .rule::after { content: ""; flex: 1; border-top: 1px solid var(--ink); }

.steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 22px; }
.step { border: 1px solid var(--ink); background: rgba(255,253,246,.85); padding: 26px 24px; }
.step .no { font-family: var(--mono); color: var(--red); font-size: 13px; letter-spacing: .2em; }
.step h3 { font-family: var(--serif); font-size: 22px; margin: 10px 0 8px; }
.step p { color: var(--graphite); font-size: 15px; }

.features { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
            gap: 1px; background: var(--ink); border: 1px solid var(--ink); }
.feat { background: var(--vellum); padding: 28px 26px; }
.feat h3 { font-family: var(--serif); font-size: 20px; margin-bottom: 8px; }
.feat h3 .tick { color: var(--red); }
.feat p { color: var(--graphite); font-size: 15px; }

/* ------------------------------------------- how-it-works: sheet sections */
.sheet-sec { border: 1px solid var(--ink); background: rgba(255,253,246,.9);
             margin-bottom: 26px; display: grid; grid-template-columns: 92px 1fr; }
.sheet-sec .num { border-right: 1px solid var(--ink); display: flex;
                  align-items: flex-start; justify-content: center; padding-top: 30px;
                  font-family: var(--mono); font-size: 20px; color: var(--red);
                  letter-spacing: .1em; background: rgba(10,10,10,.03); }
.sheet-sec .body { padding: 28px 30px 26px; }
.sheet-sec h2 { font-family: var(--serif); font-size: 26px; margin-bottom: 10px; }
.sheet-sec p { color: var(--graphite); margin-bottom: 12px; max-width: 640px; }
.sheet-sec ul { margin: 0 0 6px 18px; color: var(--graphite); font-size: 15px; }
.sheet-sec li { margin-bottom: 6px; }
.sheet-sec li b { color: var(--ink); font-weight: 600; }
@media (max-width: 620px) {
  .sheet-sec { grid-template-columns: 1fr; }
  .sheet-sec .num { border-right: 0; border-bottom: 1px solid var(--ink);
                    padding: 10px 0; }
}

/* -------------------------------------------------------------- pricing */
.tiers { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
         gap: 22px; align-items: stretch; }
.tier { border: 2px solid var(--ink); background: rgba(255,253,246,.9);
        padding: 30px 28px; display: flex; flex-direction: column; }
.tier.hot { box-shadow: 8px 8px 0 rgba(225,6,0,.14); }
.tier .tag { font-family: var(--mono); font-size: 11px; letter-spacing: .18em;
             text-transform: uppercase; color: var(--red); }
.tier h3 { font-family: var(--serif); font-size: 26px; margin: 8px 0 2px; }
.tier .price { font-family: var(--serif); font-size: 40px; margin: 10px 0 2px; }
.tier .price small { font-size: 15px; font-family: var(--mono); color: var(--graphite); white-space: nowrap; }
.tier ul { margin: 18px 0 22px 18px; color: var(--graphite); font-size: 15px; flex: 1; }
.tier li { margin-bottom: 8px; }
.tier .btn { text-align: center; }
.pledge { margin-top: 64px; background: var(--ink); color: var(--vellum);
          padding: 50px 0; text-align: center; }
.pledge h2 { font-family: var(--serif); font-size: clamp(26px, 4vw, 38px); }
.pledge p { color: #C8BFA8; max-width: 560px; margin: 14px auto 0; }
.pledge .cad { color: var(--red); margin-bottom: 14px; }

.faq { max-width: 760px; margin: 0 auto; }
.faq details { border: 1px solid var(--ink); background: rgba(255,253,246,.9);
               margin-bottom: 12px; }
.faq summary { cursor: pointer; padding: 16px 20px; font-family: var(--serif);
               font-size: 18px; list-style: none; }
.faq summary::before { content: "+ "; color: var(--red); font-family: var(--mono); }
.faq details[open] summary::before { content: "− "; }
.faq details p { padding: 0 20px 18px 38px; color: var(--graphite); font-size: 15px; }

/* -------------------------------------------------------------- privacy */
.prose { max-width: 760px; margin: 0 auto; }
.prose h2 { font-family: var(--serif); font-size: 26px; margin: 44px 0 12px; }
.prose h2 .no { font-family: var(--mono); font-size: 14px; color: var(--red);
                letter-spacing: .15em; margin-right: 12px; }
.prose p, .prose li { color: var(--graphite); }
.prose ul { margin: 10px 0 10px 20px; }
.prose li { margin-bottom: 8px; }
.prose .updated { text-align: center; margin-top: 8px; }

/* ---------------------------------------------------------- bands + misc */
.privacy { margin-top: 72px; background: var(--ink); color: var(--vellum);
           padding: 54px 0; text-align: center; }
.privacy h2 { font-family: var(--serif); font-size: clamp(26px, 4vw, 38px); }
.privacy p { color: #C8BFA8; max-width: 560px; margin: 14px auto 0; }
.privacy .cad { color: var(--red); margin-bottom: 14px; }
.run { padding: 84px 0; text-align: center; }
.run .note { margin-top: 16px; }

/* --------------------------------------------------------------- footer */
footer { border-top: 2px solid var(--ink); padding: 56px 0 64px; margin-top: 72px; }
footer .wrap { display: flex; align-items: flex-start; justify-content: space-between;
               gap: 30px; flex-wrap: wrap; }
footer img.badge { width: 130px; }
.f-links { display: grid; gap: 8px; padding-top: 6px; }
.f-links a { font-family: var(--mono); font-size: 12px; letter-spacing: .1em;
             text-transform: uppercase; color: var(--graphite); text-decoration: none; }
.f-links a:hover { color: var(--ink); }
footer .fr { text-align: right; margin-left: auto; }
footer img.wm { height: 34px; display: block; margin-left: auto; margin-bottom: 10px; }
footer .disclosure { font-size: 11px; color: var(--graphite); max-width: 440px;
                     margin: 12px 0 0; margin-left: auto; line-height: 1.5; }